Fiat, sensational news on the way: the “old” customers will be cut off (or maybe not)

Fiat, sensational news on the way: the landing in the metaverse is reality. A very important step for the Italian company towards a near future

The possibility of buying a car in the parallel technological universe is no longer a dream. The progress made in this regard will allow the entire transaction to be carried out without lifting a finger. In addition, it will be possible to test and learn all the details.

Metaverse it is a term born in the world cyberpunks in 1992, with an initially blurred boundary between reality and science fiction. Over the years, however, the advances from a technological point of view have made it something extremely concrete, with the definitive leap that took place thanks to Facebook.

This difficult-to-define concept is a substantial evolution of the internet world, which supports it and does not replace it.

“It will be an even more immersive platform. An embodied internet where you are part of the experience, you don’t just watch it”. They are words spoken by Mark Zuckerberg in the famous October 2021 Connect conference, to consecrate the metaverse as the “next big thing” in the digital world. An augmented sensory experience that allows you to recreate a parallel universe on which to build another life. Our virtual avatarnot in the flesh but with all the sensations activated.

Fiat, sensational news coming: you can buy a car in the metaverse

What the international market is trying to do is make the metaverse a world in which to have experiences that can be used for shopping and daily life. Our virtual extension useful for expanding our chances of perception.

Many companies have joined this trend to promote their products and forward their sales. Now Fiat is also entering the “groove”, which has launched its metaverse for car tests and sales.

A leap into the future of customer experience through the “Fiat Metaverse Store”, the first interactive showroom in the world that offers a complete and immersive experience for customers. There will be the opportunity to get to know and try out all the brand’s products, as well as complete the actual purchase of the car.

How the Fiat Metaverse Store works: all the details

This Fiat-branded project was carried out together with Touchcasts And Microsoftwith the brand name of Stellantis which will integrate the entire range of new 500 by the end of December 2022.

The Product Genius of FIAT is present in the Metaverse Store, a person in the flesh, who takes care of customer care, answering all your questions.

In this regard, Olivier Francois, CEO of FIAT and Global CMO of Stellantis, said: “At Fiat we are once again at the forefront in offering our customers an innovative and stress-free brand experience. In pure FIAT style, the FIAT Metaverse Store is the first of its kind in the automotive sector. It’s a magical experience: an immersive, human-led journey into the world of FIAT. Simple and user-friendly, in line with the idea of ​​“tech it easy”, and accessible to all, thanks to its technology”.

Then he adds: “In short, it is our way of making our customer experience personalized, thanks to the interaction with a person, and even easier, in line with our social mission to satisfy the current need for simplifying people’s lives. For the first time, our customers will be able to explore and purchase the New 500 La Prima by Bocelli from the comfort of their homes, thanks to a human-assisted, instantaneous, realistic and stress-free process”.

In short, a step forward towards the future that almost tastes like science fiction but is now reality.